Overview

A high profile real estate firm needed a logo that tells itself about the business, who they are and what they do.

Thought Process

While studying their targeted audience and mapping the scope of their services, we decided to make elite in such a way where it demonstrates the entire name, vision, audience, their impression and few other related concepts in one simple logo. Now achieving that was not easy at first until one of our creative artists defined an interesting concept in the shape of 'e', figure 1.1. It shows a face with satisfied eye expression and open but smiling mouth looking upwards towards something tall, beautiful and impressive. From this point onward, he kept on modifying letters in the word 'elite', constructing building structures white preserving the shape of letters. Figure 1.3, 1.5.

Constructing elements

Figure 1.2 is the basic anchor on the logo, its a key hole, a starting point to ownership. Building skyscrapers with letters 'i', 'l' and 't'. Most interestingly shaping the 't' as vertical sword nailed into the ground, like marking territory with confidence and pride. Followed by a dazzling bright light as a symbol of new beginning, better days with progress and prosperity. Reversed 'e' at the end of the logo amazingly creates an interesting visual where typography and cryptography were merged together with perfection.

Results

The resultant shape of the logo was impressive both for the client and our entire team. Truly represented the company image and we received a long term project afterwards based on the fact that absolute satisfaction of the client was achieved with this service.

Figure 1.1

Figure 1.2

Figure 1.3

Figure 1.4

Figure 1.5

Figure 1.6